Top 5 Beauty Retail Apps in New Zealand Q2 2024

In the second quarter of 2024, the top 5 beauty retail apps in New Zealand showcased varied performance trends, reflecting shifts in user engagement and market presence. Here’s a detailed look into their metrics:

Sephora - Beauty Shopping experienced fluctuating weekly downloads, starting at around 1.3K and peaking at 1.7K in early April. However, downloads steadily decreased to 770 by the end of June. Weekly active users showed resilience, maintaining a range between 14K and 16K throughout the quarter.

MECCA - Beauty Shopping saw a significant spike in weekly downloads, reaching nearly 2K in mid-April, before stabilizing around the 1K mark. Active users remained steady, fluctuating slightly around 13K to 14K over the quarter.

OLIVEYOUNG GLOBAL had relatively lower download numbers, varying from 151 to 276 per week. Active user numbers were consistent, hovering around 1K, with a slight peak at 1.1K in early April.

Lush Fresh Handmade Cosmetics maintained modest download figures, with weekly downloads ranging from 89 to 297. Active users mirrored this trend, starting at 276 and ending at 185, showing a gradual decline over the quarter.

Think Dirty – Shop Clean had a varied performance in weekly downloads, peaking at 333 in mid-April and then fluctuating around the 100 mark. The app's weekly revenue showed intermittent peaks, with the highest being $141 in early April. Active users peaked at 1.3K in mid-April and then gradually decreased to 960 by the end of June.

These insights are powered by Sensor Tower, where you can find more detailed analytics and trends.